{"id":25500,"date":"2024-07-18T15:29:06","date_gmt":"2024-07-18T13:29:06","guid":{"rendered":"https:\/\/devon.nl\/?page_id=25500"},"modified":"2025-08-12T12:43:20","modified_gmt":"2025-08-12T10:43:20","slug":"roundtable-innovating-in-saas-with-ai","status":"publish","type":"page","link":"https:\/\/old.devon.nl\/en\/roundtable-innovating-in-saas-with-ai\/","title":{"rendered":"The AI Roundtable: Innovating in SaaS with AI"},"content":{"rendered":"
[mk_page_section vertical_align=”bottom” bg_color=”#230555″ bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” bg_video=”yes” mp4=”https:\/\/old.devon.nl\/wp-content\/uploads\/2024\/07\/harnessing-ai-in-saas-2.mp4″ bg_gradient=”vertical” video_color_mask=”rgba(0,1,64,0)” gr_end=”rgba(0,1,64,0.9)” video_opacity=”0.7″ min_height=”450″ js_vertical_centered=”true” padding_top=”16″ padding_bottom=”40″ el_class=”nearshore-bg” sidebar=”sidebar-1″][vc_column][vc_column_text css=”.vc_custom_1722579642820{margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; padding-top: 0px !important; padding-right: 0px !important; padding-bottom: 0px !important; padding-left: 0px !important;}”]\n

The AI Roundtable:
\nInnovating in SaaS with AI – Product and Process<\/h1>\n[\/vc_column_text][\/vc_column][\/mk_page_section][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1621949620197{padding-top: 16px !important; padding-bottom: 16px !important; background-color: #000140 !important;}”][vc_column][vc_column_text css=”.vc_custom_1726211615263{margin-bottom: 0px !important;}”]\n
You’ve just missed the Event! Please get Notified!<\/span><\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1720703689452{margin-top: 50px !important; background-image: url(https:\/\/old.devon.nl\/wp-content\/uploads\/2024\/04\/compl-auto-meetup-1.png?id=24574) !important;}”][vc_column width=”2\/3″ css=”.vc_custom_1720608087086{margin-top: 12px !important; margin-bottom: 40px !important;}”][vc_column_text css=”.vc_custom_1722501081459{margin-bottom: 0px !important;}”]Beyond the AI hype cycle, a quiet revolution is underway in many SaaS companies. Driven by competition, consolidation and cost pressures, leading software companies are using AI to improve how they build their products, and the products themselves.<\/span><\/span>\u00a0<\/span><\/p>\n

By “quiet revolution” we mean carefully pursuing radical changes, like:<\/span>\u00a0<\/span><\/p>\n

    \n
  • Closing the loop between customer needs and product requirements with AI-assisted prototyping, and continuous comparison of actual vs intended user behaviour by joining activity logs to stories and acceptance criteria<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
      \n
    • Using well-grounded LLMs to automate up to 90% of customer onboarding to complex, config-driven B2B software, reducing implementation time and errors<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
        \n
      • Immediately starting front-end, back-end and quality engineering from the same set of initial feature requirements, and using AI to keep the work in sync, e.g. automated updates to automated test scripts based on UI changes<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

        Based on our hundreds of customer conversations since 2023, the difference between innovating with AI and falling behind has little to do with AI itself; the technology is becoming commoditised. Among our customers, those making the most of AI are those who are truly agile and customer-centric, and flexible enough to rethink a process or product feature through experimentation. When they apply this mindset, using data they already have, AI unlocks new ways of working and new product features.<\/span>\u00a0<\/span><\/p>\n

        \u00a0<\/span>Join industry leaders and experts as we explore what drives this difference in value driven by AI across the Software Development Life Cycle (SDLC). This roundtable will provide actionable insights on:<\/span>\u00a0<\/span><\/p>\n

          \n
        • How to make AI real and tangible to everyone in your business<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
            \n
          • Identifying where and why AI improves your process vs your product<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
              \n
            • Techniques for effectively communicating AI’s strategic benefits to stakeholders <\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                \n
              • Strategies that ensure ethical and secure AI implementation, driven by a clear understanding of AI’s limitations and risks<\/span>\u00a0<\/span><\/li>\n<\/ul>\n
                  \n
                • What matters when getting started vs scaling up the use of AI<\/span>\u00a0<\/span><\/li>\n<\/ul>\n

                  Whether you\u2019re a product manager, developer, or executive, you\u2019ll gain valuable knowledge to navigate the complex AI landscape and find a path to new value.<\/span>\u00a0<\/span><\/p>\n

                  Don\u2019t miss this opportunity to get and stay ahead in the AI-driven SaaS revolution. Register now to secure your place.<\/span>\u00a0<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/3″ css=”.vc_custom_1720608025266{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #e5eef5 !important;}”][vc_column_text css=”.vc_custom_1726211695067{margin-bottom: 0px !important;}”]\n

                  Get notified for next exclusive event!<\/h3>\n[\/vc_column_text][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column][\/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1721389402348{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #cee5f0 !important;}”][vc_column width=”2\/3″][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1721312929836{margin-bottom: 0px !important;}”]\n

                  Why attend?<\/span><\/span><\/b><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1722501753588{margin-top: 40px !important;margin-right: 8px !important;margin-bottom: 8px !important;margin-left: 8px !important;}”]Stay Competitive: <\/span><\/span><\/strong>Keep up with cutting-edge AI technologies and methodologies that can give your SaaS business a competitive edge in the market.<\/span><\/span><\/p>\n

                  Network with Peers:<\/span><\/b><\/strong> Connect with other professionals in the SaaS industry, share experiences, and build valuable relationships that can lead to future collaborations.<\/span>\u00a0<\/span><\/p>\n

                  Practical Solutions<\/span><\/b><\/strong>: Walk away with actionable strategies and solutions that you can immediately implement to improve your AI-driven SDLC and product features.<\/span><\/span>\u00a0<\/span><\/p>\n

                  Future-Proof Your SaaS Product<\/span><\/b><\/strong>\u202f<\/span><\/b>: Equip yourself with knowledge and tools to ensure your SaaS products use AI in a secure and ethical way, in light of coming regulation.<\/span><\/span>\u00a0<\/span><\/p>\n

                  Interactive Discussion<\/span><\/b><\/strong>: Engage in meaningful dialogue with peers and experts, asking questions and gaining diverse perspectives on the challenges and opportunities of innovating with AI in SaaS.<\/span>\u00a0<\/span>[\/vc_column_text][mk_padding_divider size=”50″][\/vc_column][vc_column width=”1\/3″][mk_padding_divider size=”20″][vc_column_text css=”.vc_custom_1721313666877{margin-bottom: 0px !important;}”]\n

                  Who is this for?<\/span><\/span><\/b><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1722951250874{margin-top: 40px !important;margin-right: 8px !important;margin-bottom: 8px !important;margin-left: 8px !important;}”]\n
                    \n
                  • SaaS companies looking to drive innovation and modernization within their organizations.<\/li>\n
                  • Project managers and product owners seeking to understand how AI can improve development speed, accuracy, and scalability.<\/li>\n
                  • Software Development Directors, VPs & Managers looking to increase their team\u2019s efficiency and productivity while increasing developer happiness.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618998960409{margin-top: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1721658564226{margin-bottom: 0px !important;}”]\n

                    Agenda<\/span><\/span><\/h2>\n

                    Join us at our upcoming roundtable event in Delft.<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1680184767353{margin-top: 30px !important;padding-top: 30px !important;padding-bottom: 30px !important;}” id=”#sessions”][vc_column width=”2\/3″ css=”.vc_custom_1599217857089{padding-top: 16px !important;}”][vc_row_inner css=”.vc_custom_1620732900325{margin-top: 20px !important;}”][vc_column_inner width=”2\/12″][mk_image src=”https:\/\/devon.global\/wp-content\/uploads\/2022\/03\/round-table-icon.png” image_size=”full” align=”center” el_class=”rd-icon”][\/vc_column_inner][vc_column_inner width=”10\/12″][vc_column_text el_class=”agenda-table” css=”.vc_custom_1724060334128{margin-bottom: 0px !important;}”]Roundtable sessions: Innovating in SaaS with AI<\/span><\/span><\/b><\/p>\n

                     <\/p>\n\n\n\n\n\n\n\n\n
                    10:00 \u2013 10:30<\/span><\/span><\/td>\nWalk-in & Drinks<\/span><\/span><\/td>\n<\/tr>\n
                    10:30 \u2013 11:00<\/span><\/span><\/td>\nOpening & Session on AI in Software Delivery – Rahul Sah (DevOn)<\/span><\/span><\/strong><\/td>\n<\/tr>\n
                    11:00 \u2013 12:00<\/span><\/span><\/td>\nAI Agents: Beyond ChatGPT and Chatbots – Tim Ottens (PostNL)<\/span><\/span><\/strong><\/td>\n<\/tr>\n
                    12:00 \u2013 12:45<\/span><\/span><\/td>\nLunch<\/span><\/span><\/td>\n<\/tr>\n
                    12:45 – 13:30<\/span><\/span><\/td>\nAI and Digital Ethics in the world of SaaS – David Benjamin van de Merwe (Dear Alchemistry)<\/span><\/span><\/strong><\/td>\n<\/tr>\n
                    13:30 \u2013 14:00<\/span><\/span><\/td>\nGroup Discussion & Networking<\/span><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/3″][vc_row_inner css=”.vc_custom_1721388512980{margin-bottom: 30px !important;border-top-width: 4px !important;border-right-width: 4px !important;border-bottom-width: 4px !important;border-left-width: 4px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;border-left-style: solid !important;border-right-style: solid !important;border-top-style: solid !important;border-bottom-style: solid !important;border-color: #7c9dbf !important;}”][vc_column_inner][vc_column_text css=”.vc_custom_1680099164798{margin-bottom: 0px !important;}”]\n

                    Roundtable <\/b>Session:<\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1722579697472{margin-bottom: 0px !important;}”]Topic:<\/b>\u00a0Innovating in SaaS with AI<\/i>
                    \nDate:<\/b>\u00a0Thursday, 12th September 2024<\/i>
                    \nTime:<\/b> 10:00 \u2013 14:00 CEST<\/i>
                    \nEvent Location:<\/b> Brassersplein 1, 2612 CT Delft, Netherlands[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1721657701609{margin-bottom: 0px !important;padding-top: 30px !important;padding-bottom: 20px !important;background-color: #eeeeee !important;}”][vc_column][vc_column_text css=”.vc_custom_1702561042789{margin-bottom: 0px !important;}”]\n

                    Whitepapers<\/h2>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=”true” fullwidth_content=”false” css=”.vc_custom_1721657722017{padding-bottom: 30px !important;background-color: #eeeeee !important;}”][vc_column width=”1\/2″][vc_single_image image=”24389″ img_size=”full” onclick=”custom_link” img_link_target=”_blank” css=”” link=”https:\/\/old.devon.nl\/en\/harnessing-artificial-intelligence-for-enhanced-cybersecurity\/”][vc_column_text css=”.vc_custom_1721657156602{margin-bottom: 0px !important;}”]\n

                    Harnessing Artificial Intelligence for Enhanced Cybersecurity<\/h3>\n

                    The rapid digitization of various sectors has led to an exponential rise in cyber threats, compelling organizations to adopt innovative approaches to cybersecurity. This paper explores how Artificial Intelligence (AI) has emerged as a potent tool in fortifying cybersecurity defenses in areas such as threat detection and prevention, vulnerability assessment, and incident response.[\/vc_column_text][mk_button dimension=”two” corner_style=”rounded” size=”medium” icon=”mk-moon-arrow-right-5″ icon_anim=”side” url=”https:\/\/old.devon.nl\/en\/harnessing-artificial-intelligence-for-enhanced-cybersecurity\/” target=”_blank” margin_bottom=”10″ bg_color=”#ff5000″]Download Now[\/mk_button][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618998960409{margin-top: 30px !important;}”][vc_column][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1618998960409{margin-top: 30px !important;}”][vc_column][vc_column_text css=”.vc_custom_1715157218305{margin-bottom: 30px !important;}”]\n

                    Meet your Speakers<\/h3>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=”team-profile-pic”][vc_column width=”1\/3″][vc_single_image image=”25521″ img_size=”full” alignment=”center” style=”vc_box_circle_2″ css=”” el_class=”profile-img”][vc_column_text css=”.vc_custom_1721316300484{margin-bottom: 0px !important;}”]\n

                    Rahul Sah<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1721647027596{margin-bottom: 0px !important;}”]\n

                    The Global CEO of DevOn, a technology consulting and software delivery organization, Rahul is passionate about helping organizations accelerate their journey toward high-performance enterprise. He has over 19 years of leadership in digital and technology organisations across US, Europe and India.<\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”25756″ img_size=”full” alignment=”center” style=”vc_box_circle_2″ css=”” el_class=”profile-img”][vc_column_text css=”.vc_custom_1724048546153{margin-bottom: 0px !important;}”]\n

                    David Benjamin van de Merwe<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1724048630861{margin-bottom: 0px !important;}”]\n

                    David Benjamin Van de Merwe is a data scientist & digital ethicist at DUO\/OCW and is owner at ‘Dear Alchemistry’*. At the moment his focus is on synthetic data, both from a technical and ethics perspective. He has an academic background in Brain & Cognitive Sciences and Philosophy & Bioethics. Having experience in cognitive, VR & robotics research, business consulting and government – he is well-rounded in the Data Science, AI, Digital Ethics and Emerging tech industry and is available to advice on broad topics in the Digital Ethics realm.<\/span><\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_single_image image=”25747″ img_size=”full” alignment=”center” style=”vc_box_circle_2″ css=”” el_class=”profile-img”][vc_column_text css=”.vc_custom_1723540143190{margin-bottom: 0px !important;}”]\n

                    Tim Ottens<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/span><\/h3>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1723540186027{margin-bottom: 0px !important;}”]\n

                    Tim Ottens is a Senior Data Scientist specialized in innovative and generative AI, currently part of the Gen AI taskforce at PostNL. He created the world\u2019s first AI-generated postage stamp. Additionally, he works as a freelancer, providing advice and solutions to businesses seeking to harness the power of AI.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row id=”form-new”][vc_column][mk_padding_divider size=”60″][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

                    [mk_page_section vertical_align=”bottom” bg_color=”#230555″ bg_position=”center center” bg_repeat=”no-repeat” bg_stretch=”true” bg_video=”yes” mp4=”https:\/\/old.devon.nl\/wp-content\/uploads\/2024\/07\/harnessing-ai-in-saas-2.mp4″ bg_gradient=”vertical” video_color_mask=”rgba(0,1,64,0)” gr_end=”rgba(0,1,64,0.9)” video_opacity=”0.7″ min_height=”450″ js_vertical_centered=”true” padding_top=”16″ padding_bottom=”40″ el_class=”nearshore-bg” sidebar=”sidebar-1″][vc_column][vc_column_text css=”.vc_custom_1722579642820{margin-top: 0px !important; margin-right: 0px !important; margin-bottom: 0px !important; margin-left: 0px !important; padding-top: 0px !important; padding-right: 0px !important; padding-bottom: 0px !important; padding-left: 0px !important;}”] The AI Roundtable: Innovating in SaaS with AI – Product and Process […]<\/p>\n","protected":false},"author":41,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-25500","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nThe AI Roundtable: Innovating in SaaS with AI - DevOn<\/title>\n<meta name=\"description\" content=\"Join DevOn's roundtable to explore AI-driven product innovation, process automation, and ethical scaling in SaaS.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The AI Roundtable: Innovating in SaaS with AI - DevOn\" \/>\n<meta property=\"og:description\" content=\"Join DevOn's roundtable to explore AI-driven product innovation, process automation, and ethical scaling in SaaS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.devon.nl\/en\/roundtable-innovating-in-saas-with-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"DevOn\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-12T10:43:20+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.devon.nl\/en\/roundtable-innovating-in-saas-with-ai\/\",\"url\":\"https:\/\/old.devon.nl\/en\/roundtable-innovating-in-saas-with-ai\/\",\"name\":\"The AI Roundtable: Innovating in SaaS with AI - 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